Thursday, November 8, 2007
World Usability Day - Design for Innovation Reception and Poster Session followed by Dinner, & Presentation
World Usability Day is November 8, 2007, this year Nelson Soken will be the keynote speaker presenting Design for Innovation: How usability professionals can get a seat at the business strategy table
Reception & Poster Session
Enjoy a glass of wine, beer, or another favorite while visiting with colleagues and poster presenters discussing how they are making life easier everyday. We have industry leaders from 3M, Medtronic, U.S. Bank and others sharing their successes in usability.
Dinner Options
- Chicken Wellington
- Boneless Chicken Breast seasoned with a rich mushroom deuxlle and wrapped in a puff pastry and baked. Served with Rice
- Vegetarian Pasta Marinara, served with Rice Pilaf
Presentation: Design for Innovation: How usability professionals can get a seat at the business strategy table
Innovation is a hot topic in the medical device industry and among business executives and academic business management leaders. Leaders are hungry for answers about how to keep their competitive edge. Design and customer experience is in the forefront of many companies' strategy for differentiation. Tying together innovation research, psychology, and business strategy, the presentation will explore how we as usability professionals can provide significant value to the business strategy dialog while at the same time raising the visibility and influence of our unique set of skills. Examples from companies including Medtronic will be presented to illustrate how usability professionals have a unique opportunity that needs to be taken advantage of before it is too late.
Dr. Soken is co-author of a soon to be completed book entitled, "Ready, Set, Innovate: With the customer experience in mind." He is currently Senior Engineering Manager focusing on customer-centric, system-wide strategies in the Cardiac Rhythm Management business unit at Medtronic, a medical device manufacturer in Minneapolis, MN. Dr. Soken has been involved in a wide variety of initiatives at Medtronic including competitive intelligence, strategic opportunity assessment, human factors management, and leadership and innovation efforts. Prior to Medtronic, he was Manager of Information Resources focusing on knowledge management and served in various senior technical positions in user-centered design and human factors at Honeywell International both in Europe and in the U.S.
This years event will be extended to UPA & Local Usability organizations, and companies.
Putting out call:
- If you are involved in another usability organization that would be interested in presenting successes stories in the form of a poster.
- if your Company is planning any activities for WUD and would like to leverage UPA to get the word out.
- If you believe your company would be interested in promoting or sharing the word about the event.
ADDITIONALLY
- please share the word with others in usability communities or companies
- anyone who is interested in working on the committee to plan this years event
Contact us: wudmn2007@upamn.org
Program Details:
Reception and poster session: 5:30 p.m. to 7:00 p.m.
Enjoy hors d'oeuvres with wine, beer or coffee while you visit with colleagues and hear poster presenters
Presentation:Design for Innovation: How usability professionals can get a seat at the business strategy table
Around the globe, usability professionals and others in related fields will be saluting this second annual World Usability Day celebration with various events and activities. For more information on these special activities, please visit: http://www.worldusabilityday.org/.
This special event requires that you reserve your spot by emailing wudmn2007@upamn.org by Thursday, November 1st at 1:00 p.m.
Event Details:
- Date/Time:
- November 8, 2007, 5:30 PM
- Place:
- Zuhrah Shriner Center
- Address:
- 2540 Park Avenue South Minneapolis, MN 55404 [View/Print Directions & Maps]
- Hosts:
- UPA Minnesota Chapter
- Topic:
- World Usability Day- Focus on Healthcare
Agenda:
- 5:30 pm Networking, posters, food and beverages
- 7:00 pm Dinner
- 8:00 pm Presentation by Dr Nelson Soken
| Register & Pay in Advance with PayPal | ||
|---|---|---|
| Chapter Members & Students | Non-Members & Guests | |
$15 |
$25 | |
 |
||
You may also pay at the door with a check or cash. , but please reserve your spot by emailing wudmn2007@upamn.org by Thursday, November 1st at 1:00 p.m. Bring a friend or spouse; guests are welcome!
Help Spread the Word:
Know someone interested in usability? Feel free to invite them to an upcoming meeting. Visitors are always welcome. Please forward this announcement to other area professionals who might have an interest in UPA-MN meetings or activities.
Upcoming Meetings & Events:
- January - TBD
- February - TBD
Do you have an idea for a future meeting or know someone you think would
be a good speaker? Contact our Program Directors (ProgramDirector@upamn.org)
with your suggestions.