UPA MN April 2010 Meeting: Exploring the Online Research Methodology

  • 08 Apr 2010
  • 6:00 PM - 8:00 PM
  • CoCo (a coworking space) - St Paul, MN

Registration

  • With proof of student status.

Registration is closed

Speaker: Ann Sangpan, 9am Solutions, Inc.

RSVP: By 5:00 p.m. on Monday April 5, 2010

Location:

CoCo (a coworking space)
213 4th St E.
4th Floor
St Paul, MN 55101

Location Map

Directions and Parking

Program Agenda:

  • 6:00 pm: Registration and networking
  • 6:30 pm: Presentation and discussion

Refreshments: Hors D'oeuvres and Beverages Provided.

Program Details:

Everyone who spends any time on the Internet has been prompted to complete an online survey. That's an online tool most researchers are familiar with. But what other types of research can you do using the vast reach of the Internet?

This session will discuss the online methodology as a highly effective and economic means of collecting user feedback. We'll explore the advantages of doing an online study and discuss what types of research projects are well suited for this methodology.

We'll review case studies of projects using this methodology in order to gain an understanding of what steps are involved from the researcher's standpoint, what participants experience when they take part in an online study, and what type of learnings can be collected using this methodology. Some of the projects we'll examine include an online usability testing of a web site, rapid prototype testing using an online panel, and online testing of ads & marketing messages, and other real- world applications of the online methodology.


Speaker Bio:

Ann Sangpan is the founder of 9am Solutions Inc., a market research consulting firm that has been pioneering the online research methodology since 2001. Her client-base is exclusively Fortune 500 companies, some of whom launched the first e-commerce sites on the Internet. Her firm has been early adopters of technologies used for online usability testing. 9am Solutions continues to find innovative uses for survey tools and other online technologies to increase research effectiveness and reduce costs.

Prior to forming 9am Solutions, Ann has worked for leading-edge software companies offering database technologies, data warehousing, business intelligence tools, ecommerce products and online market research tools. She has almost 30 years of experience in the software and consulting industry working with corporate clients on a wide variety of projects.

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